• Name: Axle
  • Type: iPhone App
  • Company: Cox Automotive
  • Client: Autotrader New Ventures
  • Year: 2015–2016

Axle began as an initiative in Autotrader's New Ventures group and was Cox Automotive's first entry point into the consumer, car ownership space.

As a holistic solution that removed uncertainty, frustration, and anxiety from car ownership, Axle's main areas of focus were vehicle assistance, vehicle management, connected car, and ownership transitions.

My Responsibilities

UX Direction, UX Architecture, Mobile Strategy


Annalisa Recio: Primary UX Design, UX Architecture, Graphic Design

Trygve Andersen: Mobile Strategy, UX Architecture

Sean Bishop-O'Byrne: iOS Engineering

Josh McClung: Product Ownership