• Name: Dojo
  • Type: iPhone App
  • Company: Cox Automotive
  • Client: Autotrader New Ventures
  • Year: 2016

Dojo uses the sensors in you mobile phone to measure your driving skills and gives you a drive score based on how well you drive. The better you drive, the more rewards you earn. Dojo also lets you invite friends and family to play along so you can see who truly is the better driver. Dojo: drive with purpose.

My Responsibilities

UX Direction, UX Architecture, Mobile Strategy


Annalisa Recio: Primary UX Design, Primary UX Architecture, Graphic Design

Trygve Andersen: Mobile Strategy

Sean Bishop-O'Byrne: iOS Engineering

Debbie Hoffman: Product Ownership